Keeping it Local
ITV asked us to have a think about how the strength of their brand could transfer online.
We convened a series of workshops with senior figures at ITV to get to the heart of the opportunity.
The value of the service was evident, but it rapidly became clear that young families were the most promising target. For them, the importance of local-nessis paramount. So we showed how services, content, functionality and features could be developed with them in mind, putting them at the centre.
We helped ITV apply some scrutiny to the commercial value of such a service. And without talking out of school, we showed them just how immense it could be.