Media
Calculating the relative value of search, SEO, affiliate marketing, advertising and rich media is a Barracuda speciality. It's part of the whole package we employ to deliver digital bite to our client's brands.
LOVEFiLM
Jaws Campaign
IT'S ALL ABOUT THE NUMBERS
For LOVEFiLM that means maximum subscribers at minimum cost. We ran a pure online ad campaign to drive frenzied film-loving traffic into their net.
Behavioural targeted ads were run so we could re-target ads to users who visited but didn't subscribe; excluded ads to users who did subscribe and displayed sequential messaging, strengthening the offer over time. Meanwhile, sign-ups were de-duped allowing tracking of activity across all media to maximise the budget and minimise wastage.
Result! CPA targets were smashed by over 40% and LOVEFiLM increased their display media budget 10 times.
Pizza Hut
Direct Response Campaign
GET THEM WHILE THEY'RE HOT
We worked with Pizza Hut to set up their online ordering website. That done, we had to get the customers in.
We used cookie tracking on the site so we could spot and prioritise lapsed or regular customers and serve them ads appropriately. We brokered a double opt-in deal with LOVEFiLM - a marriage made in sofa heaven! We cut some killer deals on search and made sure advertising was only served at peak I-need-a-pizza times. There's more - but we'd rather not share all our secrets, thanks. The campaign performed 37.5% up on expectation. A 10:1 ROI ratio. Could you handle that kind of success? If so, give us a call.
Healthy Direct
Healthy Direct
HEALTHY IS AS HEALTHY DOES
These days, every sensible online business is part of an affiliate program. Of course, that doesn't mean they all work as well as they could.
When we met Healthy Direct - a leading UK vitamin supplement retailer - they were a part of a program that was doing nothing for them. We identified the underperformers, the inconsistencies and the timewasters. Then we took it back to market with a wider, more diverse affiliate base and faster more responsive communications to keep everyone happy. In the first 4 months of 2008, Healthy Direct saw their affiliate-generated revenue double. How healthy do you want?