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Dare you face the Terminator?

14.04.09

Pizza Hut Delivery links up with 'The Terminator' in online marketing campaign produced by Blue Barracuda

London 29 April, Independent digital agency Blue Barracuda has created a new online marketing campaign for Pizza Hut Delivery. The campaign, which integrates a microsite, email marketing, online advertising, search and affiliate marketing, viral activity and social media is designed to promote the brand's promotion of the film, 'Terminator Salvation' and aims to reach 18-30 year old, predominantly male, film enthusiasts and gamers.

The campaign creative uses Pizza Hut Delivery and 'Terminator' assets and reflects the dark, menacing nature of the film. Online advertising, booked on websites including IGN and RottenTomatoes.co.uk, uses MPUs and companion banners, home page takeovers, advertorials and editorial text links with a call to action to click through to the microsite and play the 'Face a Terminator' game. The microsite, www.PizzaHut.co.uk/Terminator reveals the score, shows details of new Terminator pizza and the official trailer for the film. Players can upload a photo of themselves or a friend and email a link to the game onto friends who can then shoot at their face to reveal a Terminator.

'Terminator Salvation', which will go on general release with Sony Pictures across the UK on 3rd June, features Christian Bale in the role of John Connor leading the human resistance against Skynet and its army of Terminators. Pizza Hut Delivery is the UK's film's official food partner. more >