News

Zoopla! stays with Blue Barracuda

15-01-2010

We’ve retained the paid search account for Zoopla.co.uk following a three way pitch.

Zoopla.co.uk are the the UK's fastest growing property portal having recently aquired the Propertyfinder Group. We’ve managed their paid search since March 2008. This appointment is to increase targeted traffic for the new portal with a view to driving more leads to their estate agency clients. Jamie Jaggard, Head of Consumer Marketing at Zoopla.co.uk explains, “Blue Barracuda stood out in the pitch because of their analytical approach to the account, commitment to innovation and understanding of our business. The agency has done an excellent job of the search engine marketing for Zoopla.co.uk , exceeding targets for the past 18 months. Despite this their pitch ideas were fresh and innovative, integrating with on-site search activity , the needs of our sales team and Google’s full offering to advertisers.” Martin Talks, CEO of Blue Barracuda, adds, “We’re proud of the work we have done for Zoopla.co.uk so far, and now we can scale up to deliver an overall strategy to reach more consumers in the market for a property and deliver more leads, more viewings, and more requests for instructions to their member agents.”