IT'S ALL ABOUT THE NUMBERS

For LOVEFiLM that means maximum subscribers at minimum cost. We ran a pure online ad campaign to drive frenzied film-loving traffic into their net.
Behavioural targeted ads were run so we could re-target ads to users who visited but didn't subscribe; excluded ads to users who did subscribe and displayed sequential messaging, strengthening the offer over time. Meanwhile, sign-ups were de-duped allowing tracking of activity across all media to maximise the budget and minimise wastage.
Result! CPA targets were smashed by over 40% and LOVEFiLM increased their display media budget 10 times.