We worked with Pizza Hut to set up their online ordering website. That done, we had to get the customers in.
We used cookie tracking on the site so we could spot and prioritise lapsed or regular customers and serve them ads appropriately. We brokered a double opt-in deal with LOVEFiLM - a marriage made in sofa heaven! We cut some killer deals on search and made sure advertising was only served at peak I-need-a-pizza times.
There's more - but we'd rather not share all our secrets, thanks. The campaign performed 37.5% up on expectation. A 10:1 ROI ratio. Could you handle that kind of success?