These days, every sensible online business is part of an affiliate program. Of course, that doesn't mean they all work as well as they could.
When we met Healthy Direct - a leading UK vitamin supplement retailer - they were a part of a program that was doing nothing for them. We identified the underperformers, the inconsistencies and the timewasters. Then we took it back to market with a wider, more diverse affiliate base and faster, more responsive communications to keep everyone happy. In the first 4 months of 2008, Healthy Direct saw their affiliate-generated revenue double. How healthy do you want?