We look at eCRM in an holistic way. It's not just about emailing, it's about getting conversations going - and sustaining them. After all, a 5% reduction in customer defection can improve profit by as much as 20% (The Loyalty Effect).
We are working with UKTV to ensure their audience remains engaged with them and churn is reduced. This includes overhauling the registration process, personalizing the user experience, optimizing communications,driving repeat visits and cross-site traffic flow, overhauling the databases to allow greater targeting and improving the website experience.
This is a process that never stops - there's nothing less interesting than a conversation that never changes.