Creative
Creativity in a digital world requires a canny blend of old skills with new tricks. We're always looking for the best way to speak to the right people in the language they'll respond to. Our services include:
ParadisePoker
www.paradisepoker.com
EVERYONE LIKES A FLUTTER
The internet is flooded with gambling websites and a lot of it isn't pretty. But ParadisePoker want their customers to have fun - that way they keep coming back, no matter where they are in the world. Because everyone likes a flutter.
We realised the secret lay in creating a fast moving and flexible platform that could react quickly to user's demands, with a rich pleasure promise that would attract new players. By the time we'd finished the site was alive and kicking in 23 languages. And ParadisePoker could update all the templates and flash banners themselves without any further help from us.
UKTV
When were we funniest?
WHEN WERE WE FUNNIEST?
The first law of Barracuda states: 'A good idea swims faster than a flounder.' In other words, you don't need to spend a fortune if the message is right.
To publicise UKTV Gold's When Were We Funniest, we created a quiz in Excel - not a format often associated with viral. But everyone has it and .xls files never get stuck in firewalls! And we made a benefit of the copyright issues on photography by illustrating all the characters ourselves, which was much funnier. A clue to how far this little fishy has travelled is the 10,333 people who clicked through from the quiz to the website in the first month.
Krispy Kreme
Krispy Kreme
GLAZED AND AMUSED
Everyone knows barracuda love doughnuts. So when we heard that dunking legends Krispy Kreme were coming to the UK we resolved to give them the website they deserved.
We realised the stars of the show were the doughnuts themselves - so we gave them their own site. It's silly, but it works. Now people write us stories about their favourite doughnut, can find their nearest store, participate in fundraising and generally spread the good doughnut news that Kripsy Kremes are taking over the UK.