News

Ken Cheung joins as affiliate manager

28.10.09

Former Head of Affiliates at Engine to lead affiliate marketing for clients including Hamleys and Pizza Hut.

Managing account executives in London and Estonia and reporting to Media Director Andrew Mason, Cheung will be responsible for managing Blue Barracuda's affiliate marketing programmes for clients including BAA, Pizza Hut, Kiddicare, Safestore, Angels Fancy Dress and Hamleys.

Cheung joins from the Engine Group's Altogether Digital where, as Head of Affiliates, he was responsible for developing and managing key affiliate accounts including Future Publishing, The Children's Mutual, Vitabiotics and the Totesport. Whilst there he established internal processes, restructured campaigns to improve efficiency, negotiated relationships with top tier affiliates and created partnerships with other agencies in the group as well as affiliate networks including buy.at and Linkshare.

Cheung increased the integration of affiliate marketing with other media channels, managed an affiliate executive and reported into Altogether Digital's Head of Response.